Group’s products and services are based on the experience and expertise of its principal, Ralf Garrison, who is supported by staff and a network of associates who offer complimentary skills and a similar philosophy and ethic. 

Tourism Organizational Infrastructure - The successes of a destination resort community’s collective efforts are dependent on its underlying organization, funding, systems and leadership. Today, these organizations are under pressure to prove their value to their constituents; their future may depend on their ability to prove that their collective efforts are more efficient than their individual ones. Garrison, a student of destination organizational infrastructure, specializes in these supply side organizations, their structure, funding, and operations. He has considerable experience supporting volunteer boards through planning and re-organization, often in politically sensitive environments. Services range from association master plan and re-organization, to the facilitation of annual plans or special committees.

Travel Technology: Web and Voice Information/Reservation Systems - Advisory Group works at the confluence of tourism and technology, assisting destination resorts and associations  with the planning, acquisition, initialization and ongoing oversight of their enabling technology. Group’s intimate understanding of the underlying business rules of these information and reservation transaction processing systems is of particular value to those businesses attempting to integrate their voice and web based systems into a solution that offers a competitive advantage r reduced operating costs. Garrison is included among the founders of these modern day "central reservation" services, which have become the standard in mountain resorts and more recently are being utilized by sun resorts and urban destinations. Garrison also founded and continues to serve as Director of the Central Reservations Association of Destination Resorts, C.R.A.D.R, an industry association of about 30 destination resorts central reservation companies.

Strategic Market Planning - Group members have extensive experience and proven tools to lead private and public sector resorts through the strategic market planning process, related strategy development, implementation systems and ongoing tracking. Year round income generation strategies, revenue management and enabling technological tools are among Groups particular attributes.

Other Group Products and Services: Advisory Group owns and/or operates a family of related business, providing products to destination resort businesses:

Mountain Travel Symposium:  Advisory Group is co-owner of the Mountain Travel Symposium Week whose three theme events serve as the annual meeting place and forum for the marketing and sales professionals in the mountain resort industry. Now in its 30th year, the Symposium is expected to attract up to 900 persons for its 2005 event, scheduled for April 4-9, in Aspen, Colorado. For further information, go to www.mtntrvl.com.

Mountain Travel Research Program: " MTRiP" is a new, comprehensive industry-wide imitative  focused on the destination (mountain) guest, their preferences, intentions and advanced reservation patterns. Sold in syndicated format as an annual subscription, MTRiP packages virtually all research needed to successfully plan and market to the destination mountain traveler in North America. For further information, please visit www.mtrip.org.

Central Reservations Association:  Founded and administered by Garrison since 1975, the Central Reservation Association of Destination Resorts (C.R.A.D.R.) is an educational and trade association , serving the common interests of destination marketing organizations who operate related information and central reservation services. For further information, visit www.cradr.org.

N. B. I. Group hosts a New Business Incubating service (aka Nubee), which serves as a forum for new business development and collaboration, and has assembled requisite resources, for tracking industry trends, market developments, and testing then launching new business initiatives.

Advisory Group History: 
Advisory Group, Inc. was founded in 1981 as a forum for the exchange of information among and between destination marketing organizations. With more that 100 client relationships, Ralf Garrison leads Advisory Group from offices in Denver.. A network of Associates with specialized skills and experience work with Ralf when appropriate. Garrison also contributes to the welfare of the industry through his involvement in several related ventures in both vocational and public service formats. 

Fees vary by work performed and value to the client, often based on a work plan, created along with the Client at the project's onset. The Group also offers retainer based pricing for additional savings commensurate with the scope of the relationship. For further information, feel free to Contact Us.