The Advisory Group of Denver Inc. serves the destination travel industry as a strategic marketing, research, technology and administrative platform, providing advisory, new business incubation and development services.


New in spring 2020 is the Group’s latest initiative, The Insights Collective, a COVID pandemic economy resource center and think tank. In short, the Collective is a collaboration platform for the exchanges of information, best practices and the application of scientific evidence and our collective wisdom to help destination resort communities navigate these uncertain times and establish a new reality.

The Collective team’s objective is to leverage our resources ( “ we’re smarter together than any of us is independently…” ) to provide insights and actionable recommendations to public and private sector decision makers in leisure travel destinations, or on behalf of their tourism-dependent businesses, local and part-time residents and visitors.

The Collective team is powered by a group of industry veterans supported by the Advisory Group’s platform, systems and data driven approach to decision making. For more about the founding vision of The Insights Collective, click here or visit: www.theinsightscollective.com/



Advisory Group’s core competencies, also part of The Insights Collective DNA, includes a research driven evidence based approach to tourism infrastructure assessment, strategic market planning and consulting/advisory services to tourism-dependent businesses, their public service representatives and destination marketing and management organizations that value research-based process and structured decision making.

Founded in 1984 and owned/operated by industry veteran Ralf Garrison, the Group has morphed along with the industry it serves, founding several related businesses along the way, including The Mountain Travel Symposium, The Assembly, Destination Summit, Trans-Link Systems, Reservation Technologies, C.R.A.D.R, the Central Reservations Association (aka CRADR, then The Resort Reservation Association) and most recently DestiMetrics, providers of destination travel market intelligence for dozens of destination resort communities, hundreds of lodging properties and several thousand users in both mountain and sun resort communities in United States and Canada.

In 2018, after completing the sale and transition of DestiMetrics to Inntopia’s Business Intelligence, Garrison took a sabbatical and has since re-engaged, providing project-based consulting and advisory services, and with the re-launch of Advisory Group. Along with a team of colleagues, new destination tourism research library and re-tooled set of enabling technology, Garrison intends to utilize the Group’s platform on behalf of clients in support of their destination tourism infrastructure, research programs, new business development/incubation, targeted primarily at tourism destinations, their enabling technology providers, and others interested in better understanding the destination resort-community economic eco-system and related forces at play.

Separately, Garrison is a frequent public speaker, using a research driven, evidence based approach to tracking the market forces at play and related tourism trends, then telling the resulting stories through lectures, presentations, workshops, various publications, web/podcasts, etc. For more on Ralf Garrison, visit click here

Further information is available, and inquiries are invited, by contacting Ralf as provided for below.


303.722.7346 - rgarrison@adv-grp.com

678 S Franklin St, Denver, Co 80209